SEED Client Matt’s Music: Weymouth music store strikes winning note

Published on June 5, 2012 by Ed Baker, Wicked Local Weymouth 

Weymouth —Matt Leff opened Matt’s Music Center 15 years ago with some hesitancy after a shop he worked at in Rockland went bankrupt, but business has been sweet for him, according to the National Association of Music Merchants.

The group designated Matt’s Music Center a top 100 dealer, and Leff will be presented the award on July 13 in a ceremony in Nashville.

“It’s cool,” Leff said amid a variety of guitars and speakers that beckoned for buyers in his Route 18 store near the Abington town line. “There are about 4,000 music dealers across the country.”

National Association of Music Merchants officials stated in a summary that a team of judges not affiliated with its organization chose Matt’s Music Center because it has a clear understanding that its success is directly related to customer satisfaction.

The judges also credited Matt’s with providing customers with a “retail experience that encourages them to return to the store and having a marketing plan that encourages buyers to make repeat sales.”

Matt’s was additionally given high grades for effectively using its website, mattsmusic.com, and social media to effectively engage customers.

“These awards are a chance for NAMM (National Association of Music Merchants) members to be recognized and rewarded for proactive, innovative business efforts and effective marketing campaigns by their peers,” stated NAMM president and CEO Joe Lamond.

Leff said he believes Matt’s Music Center is successful because it practices the Golden Rule with customers.

“I think we try to treat people the way we would want to be treated,” he said. “That trait seems to be lacking in a lot of businesses today.”

Leff is thriving despite a slow economy. He recently relocated his store from Main Street Plaza into a building on Route 18 and opened a shop in Quincy on Adams Street. He said he believes his music store is doing well because it offers quality products that attract high-end buyers.

“We have some brand-name guitars here,” Leff said.

More information in this report is available in the June 6. edition of the Weymouth News.
Read more: Weymouth music store strikes winning note – Weymouth, Massachusetts – Weymouth News http://www.wickedlocal.com/weymouth/news/x1842815878/Weymouth-music-store-strikes-winning-note#ixzz21kgA6xlB

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