Heidrea Communications, Massachusetts SBA
Veteran-Owned Small Business of the Year
Founders/Ownrs: Matthew Mastroianni and Jesse G. Brown
(Photo by Steve Haines)
Published by Cape & Plymouth Business Magazine
Cape & Plymouth Business Magazine spoke to Jesse Brown, co-founder/owner, about his company:
What is Heidrea Communications?
Heidrea Communications LLC is a veteranowned business specializing in the wireless industry. We have locations in Plymouth, MA, Bellingham, MA, and Oriskany, NY, to optimize our response time to our customers in the Northeast and Upstate New York. Heidrea’s goal is to meet our customers’ needs in every aspect of the wireless construction market with a primary focus on tower construction and maintenance throughout New England and Upstate New York. Our Bellingham site is a 6,500-square-foot, two-story offi ce, along with a 6,000-square-foot secure, climate-controlled warehouse and secured outdoor storage on 6.5 acres.
Some of the services that we off er are: microwave installations and alignments, co-locations, tower erection and upgrades, tower inspections & mapping, structural analysis, mounts and platforms, site lighting and painting. Recently, Heidrea has ventured into self-sustainable energy with the construction of solar energy fields.
Our customers include Verizon Wireless, T-Mobile, AT&T, Crown Castle Inc., American Tower and SBA Networks. Our employees are trained professionals with certifications in each of their respective fields and are continually advancing their training. More than 30 percent of Heidrea employees are United States Veterans.
Heidrea also offers a full range of construction services ranging from electrical service, civil engineering (foundations, fencing, landscaping), carpentry, HVAC and steel fabrication.
How did you come to start Heidrea?
Heidrea was founded on the idea of bringing quality services with high regards to customer service. The company in its early process was just a thought which came to reality in 2007. The company was started with me and my business partner, Matt Mastroianni. The business name comes from the combination of our wives’ names – Matt’s wife, Heidi, and my wife, Andrea. We had a sound business plan and followed our plan while also continually changing with the industry and technology. The company is run on many military principles with a strong chain of command and core principles of pride, integrity and commitment.
What lessons have you learned running a small business?
Communication. Since the inception of our business, Matt and I have maintained a strong presence with our employees – communications is and will always be a top priority. We maintain constant contact with all of our employees, customers and vendors. Communication is crucial for success.
Teamwork. To build a strong business, everyone needs to work together, but at the same time independence in every employee is encouraged. There are goals that are set by management to accomplish and we rely on our employees to accomplish their goals. Teamwork is imperative to a successful business.
What were the biggest challenges you have faced?
Creating and maintaining a skilled workforce while continually providing the best service to nationally recognized clients, all while operating within a conservative budget. To find and train a new employee is still challenging because of the job itself. It’s not that someone does not want to do the job, it’s just that sometimes they can’t. It is not normal to climb every day from 100 feet to 1,000 feet all throughout the year – it takes a certain mindset.
What have your greatest successes been?
Our greatest success has been the ability to create our nonprofit Heidrea For Heroes, which was helped by Heidrea Communications. Matt and I pride ourselves on helping others and giving back to the veterans of this nation. We try to do our part and hope that we make a difference. Heidrea for Heroes’ mission is to provide adaptive housing and transportation, veteran/family support, and specialized equipment that will inspire and motivate veterans and families to move forward in a positive direction during unexpected hardships as a result of their unselfishservice.
What advice do you have for other businesspeople?
Set a good example. Conduct yourself and your business principles in high regards so that the example set is followed and respected. Seek responsibility and take responsibility for your actions. Make sound and timely decisions. This is needed for any business to run smoothly. Don’t be afraid to make a decision.
If you could distill your business philosophy into one sentence, what would it be?
The 7 P’s: Perfect Prior Planning Prevents Piss-Poor Performance.